M
Map the market
Size the opportunity, identify the timing catalyst, expose unresolved pain, and understand where existing competitors leave room to win.
Market timingTAMCompetitive gaps
Founder intelligence, looped
Find the idea worth building.
Proofloop turns emerging signals into one rigorous startup thesis—scored for virality, scale, profit, defensibility, execution, and staying power.
Start free. No invented certainty—every recommendation includes assumptions and risks.
01
One decisive thesis
Depth over a disposable list of obvious ideas.
02
Visible assumptions
TAM, revenue, and scores come with clear reasoning.
03
Built to validate
Leave with an MVP and a route to real-world evidence.
The MAP Framework
From market signal to investable plan.
Proofloop combines founder judgment, product strategy, behavioral insight, and growth mechanics in one connected analysis.
A
Engineer the advantage
Turn a promising opening into an AI, data, community, network-effect, or distribution moat that compounds with adoption.
Network effectsData moatViral loop
P
Model the potential
Build grounded 1-, 3-, and 10-year scenarios across pricing, margins, revenue streams, global scale, and exit paths.
PricingMarginsGlobal scale
6
decision scores
3
segment variations
1
focused business thesis
Pricing
Spend less than one bad assumption.
Explore freely, then add the depth and collaboration your decisions require.
Scout
For exploring a first direction.
$0/month
- 1 thesis each month
- MAP summary
- Six-factor scorecard
- Exportable brief
Best for founders
Founder
For serious builders testing what comes next.
$39/month
- 10 complete theses each month
- TAM and revenue scenarios
- MVP and V2 roadmaps
- Growth loops and channel plans
- Risk reduction playbooks
- Three segment variations
Studio
For teams evaluating opportunities together.
$149/month
- Everything in Founder
- Unlimited team seats
- Shared thesis library
- Custom evaluation criteria
- Priority support
Clear before you commit
Questions sharp founders ask.
Your next company starts with a sharper question
Stop collecting ideas. Start proving one.
Generate a complete, challengeable startup thesis and know exactly what to validate next.